ANIMAL PLANET
BARBIE VIDEO GIRL
HOURGLASS
STILA
BODY + SOUL
LORAC
VOYANT
KAMA SUTRA
animal planet
Building from the existing network identity, Chase created an engaging packaging program for Animal Planet product. The new packaging captures the human fascination with animals that makes the Animal Planet network a perennial favorite. Color coded categories enhance shoppability while personality-driven photography ties the product directly to its animal kingdom inspiration. The result is a packaging system with a distinct shelf presence that brings the brand to life in the aisle.
barbie video girl
Bringing Barbie in sync with the iPod age, Video Girl is a ground-breaking technology application that allows girls to create their own narrative stories and share them with friends and family. The bold, iconic packaging Chase created is part Paris runway, part Hollywood premiere – underscoring the classic Barbie combination of fashion and storytelling.
hourglass
Cosmetics entrepreneur Carisa Janes hired Chase to create the look for the launch of her new, luxury cosmetic line. Combining new technology with the elegance of ages past helped Hourglass to stand out among luxury competitors like Chanel and Dior. Launched through high-end retailers including Neiman Marcus and Barney’s New York, the Hourglass debut was strong and its success continues to grow. After launch, the brand has continued to expand into new markets.
stila
After several years as part of Esteé Lauder, Stila had lost the brand focus created by their original founder. When they were sold to new investors, Chase was hired to help them find the way back to their audience. A redesign of core packaging helped customers rediscover the relaxed femininity of the Stila brand. Seasonal launches of new products were accompanied by marketing materials that featured updated versions of the original “Stila girls.”
body + soul
A vision of forties glamour and creative, low-cost packaging solutions helped the Body + Soul cosmetic line appeal to a young audience. Retro colors and containers combine with forties-style illustration to make Body + Soul an instant and enduring classic.
lorac
Founded by make-up artist, Carol Shaw, Lorac Cosmetics was one of the original brands sold by Sephora. Lorac's basic black packaging was being overwhelmed by exciting newer brands joining the Sephora family. Chase was engaged to help reposition and redesign the brand to help it connect to a new, younger consumer. The redesign started with a clean and elegant new logo that included an icon system to support product segmentation. New matte chocolate packaging is accented with gloss colors to further define the segments and help the brand stand out in the busy Sephora environment.
voyant
Launching a new product in the extremely competitive liquor market is a difficult proposition. Stopping and holding power make or break any new offering. Competitive research showed a clear opportunity to create shelf impression in a largely homogenous category. The statuesque bottle uses a two-pass opaque under-spray to protect the UV sensitive product. The exotic warmth and elegance of Voyant Chai Cream is mirrored in the refined logo and rich package decoration.
kama sutra
Chase’s work for Kama Sutra started with an identity redesign and a core packaging overhaul. Over the years we’ve helped Kama Sutra develop new products, deliver powerful marketing collateral, and create a compelling retail presence. The strong brand recognition created by all of these elements has allowed Kama Sutra to break into the gift and mass markets, increase sales exponentially and position the company for further expansion in the future.
